Turn It Up
“How you gonna win?”
Synopsis
Trying to bootstrap his way out of Brooklyn's mean streets is Diamond, a rap musician. With his long-time pal Gage acting as his manager, he's trying to lay down a demo tape with cut-rate studio time. To pay the bills, he and Gage run drugs for "Mr. B." Inside a week, Diamond's beloved mother dies suddenly, his father appears after an absence of 12 years and wants a relationship, and his girlfriend Kia tells him she's pregnant, asking him if he's ready to be a father. Gage steals $100,000 in a multiple-felony robbery so that Diamond can record a full album, not knowing it's Mr. B's money he's taken. B wants his money, Diamond wants his music, Tia wants an answer.
Top Cast
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Pras Michel
Denzel / Diamond
Ja Rule
David 'Gage' Williams
Jason Statham
Mr. B
Vondie Curtis-Hall
Cliff
Tamala Jones
Kia
John Ralston
Mr. White
Chris Messina
Baz
Eugene Clark
Marshall
Derwin Jordan
Seamus
Patrice Goodman
Jane
Chang Tseng
Mr. Chang
Harry-O
Master Mix
Elain R. Graham
Rose
Faith Evans
Natalie
Melyssa Ford
Deborah
Jeff Jones
Minister
LeRoy Allen
Security Guard
Shinehead
Smiley
Release History & Theatrical Window
September 6, 2000
Wide Cinema Exhibition
Key Information & Fast Facts
- Director
- Robert Adetuyi
- Screenplay & Story
- Robert Adetuyi
- Original Score
- Frank Fitzpatrick
- Original Title
- Turn It Up
- Country of Origin
- United States of America
- Spoken Languages
- English
- Runtime
- 1h 26m
- Production Studios
- New Line Cinema, Paris Brothers, MadGuy Films
Creative Leadership & Key Crew
Robert Adetuyi
Robert Adetuyi, Ray 'Cory' Daniels, Chris Hudson, Kelly Hilaire
Frank Fitzpatrick
Hubert Taczanowski
Jeff Freeman
Lennox Parris, Guy Oseary, Happy Walters, E. Bennett Walsh, Lester Parris
Department Leadership Roster
Robert Adetuyi
Director
Guy Oseary
Producer
Hubert Taczanowski
Director of Photography
Happy Walters
Producer
E. Bennett Walsh
Producer
Pras Michel
Producer
Jeff Freeman
Editor
Ina Mayhew
Production Design
Frank Fitzpatrick
Original Music Composer
Mimi Melgaard
Costume Design
Robert Adetuyi
Screenplay
Age Classification & Content Advisories
Official viewer rating standards and content warnings across international classification boards.
R: Restricted — Under 17 requires accompanying parent or adult guardian.
International Certification Matrix
Restricted — Under 17 requires accompanying parent or adult guardian.
Production Stills & Gallery
Official cinematic photography and background stills for Turn It Up.
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Frequently Asked Questions About Turn It Up
Quick factual answers about cast, synopsis, director, box office, and release information.
What is Turn It Up about?
Trying to bootstrap his way out of Brooklyn's mean streets is Diamond, a rap musician. With his long-time pal Gage acting as his manager, he's trying to lay down a demo tape with cut-rate studio time. To pay the bills, he and Gage run drugs for "Mr. B." Inside a week, Diamond's beloved mother dies suddenly, his father appears after an absence of 12 years and wants a relationship, and his girlfriend Kia tells him she's pregnant, asking him if he's ready to be a father. Gage steals $100,000 in a multiple-felony robbery so that Diamond can record a full album, not knowing it's Mr. B's money he's taken. B wants his money, Diamond wants his music, Tia wants an answer.
Who directed Turn It Up?
Turn It Up was directed by Robert Adetuyi.
Who stars in Turn It Up?
The principal cast of Turn It Up includes Pras Michel, Ja Rule, Jason Statham, Vondie Curtis-Hall, Tamala Jones.
When was Turn It Up released and how long is it?
Turn It Up was released in 2000 with a total runtime of 1h 26m.
Who composed the musical score for Turn It Up?
The original motion picture soundtrack for Turn It Up was composed by Frank Fitzpatrick.
What is the age rating and content advisory for Turn It Up?
Turn It Up holds official age classifications: US: R (Restricted — Under 17 requires accompanying parent or adult guardian.).