The Secret of Selling the Negro
“Why Let a Lot of Old -Fashioned Ideas Hurt Profits!”
Synopsis
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Trailers, Teasers & Extra Featurettes
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THE SECRET OF SELLING THE NEGRO (1954)
Type: Trailer • Published 2016-12-20
Top Cast
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Key Information & Fast Facts
- Director
- Wayne A Langston
- Screenplay & Story
- Helen A. Krupka
- Original Title
- The Secret of Selling the Negro
- Country of Origin
- United States of America
- Spoken Languages
- English
- Runtime
- 21m
- Production Studios
- Johnson Publishing, Sarra
Creative Leadership & Key Crew
Wayne A Langston
Helen A. Krupka
Marvin L. Bailey
Joseph G. Betzer, Harry W. Lange
Department Leadership Roster
Helen A. Krupka
Writer
Marvin L. Bailey
Editor
Wayne A Langston
Director
Joseph G. Betzer
Producer
Harry W. Lange
Producer
Production Stills & Gallery
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THE OVERLY- - - -HYPHENATED TOE-TICKLING FLICKERS PROJECT 2018 🍑
Once again it's time to start a list showing every movie I watch this year. As is my wont, I always ask a friend to come up with the name for the list and this year it's the turn of my doddy Cheeks letterboxd.com/cheeksdabelly/ . He gets the honour of naming this list because he turns 100 years old this year. So here are the movies I watched in 2018. MOVIES NOT FOUND ON LETTERBOXD: OUR HERITAGE (1966) THE TROUBLE WITH TITIAN REVISITED [2017] CANADA VIGNETTES: FLIN FLON [1978] CANADA VIGNETTES: INSTANT FRENCH [1978] CANADA VIGNETTES: ONIONS AND GARLIC [1978] CANADA VIGNETTES: THE THIRTIES [1978] WHO GOT DIANA DORS' MILLIONS [2003] AMERICAN EXPERIENCE: THE DUEL [2000] AMERICAN EXPERIENCE: CUSTER'S LAST STAND [2012] THE INEXPLICABLE UNIVERSE: UNSOLVED MYSTERIES [2012]' THE DAY THEY DIED [2003] WORLD OF MYSTERIES: HIDDEN CITY OF LONDON [2002] AMERICAN EXPERIENCE: DOLLEY MADISON THE SECRET OF BEETHOVEN'S FIFTH SYMPHONY [2016] RUSH: R40 LIVE [2016] AMERICAN EXPERIENCE: THE NUREMBERG TRIALS EVIL GENIUS [2018] THE LAST JOURNEY OF THE MAGNA CARTA KING [2015] BILLY CONNOLLY: PALE BLUE SCOTTISH PERSON [1991] HOW THE DEVIL GOT HIS HORNS [2012] DRIVE-IN DELIRIUM: THE NEW BATCH [2018] ABDICATION: A VERY BRITISH COUP {7/12} THE SECRET OF SELLING THE NEGRO [1954] WHAT IS COMMUNISM? [1963] CHET BAKER: THE LAST DAYS [1990] WATERGATE [1994] FOOD FOR THOUGHT [1949]
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Frequently Asked Questions About The Secret of Selling the Negro
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What is The Secret of Selling the Negro about?
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Who directed The Secret of Selling the Negro?
The Secret of Selling the Negro was directed by Wayne A Langston.
Who stars in The Secret of Selling the Negro?
The principal cast of The Secret of Selling the Negro includes Robert Trout.
When was The Secret of Selling the Negro released and how long is it?
The Secret of Selling the Negro was released in 1954 with a total runtime of 21m.