It Must Be Love
Synopsis
Fernie Schmidt (Colleen Moore) lives with her parents in the rear of their delicatessen. The smells of the business - cheeses, sausages, garlic and pickled herrings - repulses Fernie, who dreams of leaving this environment and moving into a life that's more rarified. Her father, Pop Schmidt (Jean Hersholt) has plans for his daughter to marry Peter Halitovsky (Arthur Stone), a sausage salesman, but Fernie is repulsed by the idea. At a dance, Fernie meets Jack Dugan (Malcolm McGregor), who tells her that he is in stocks, a paper-counter, and she falls for him. Because of her rejection of her father's chosen candidate for matrimony, Pop puts Fernie out of the house.
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Release History & Theatrical Window
August 22, 1926
Wide Cinema Exhibition
Key Information & Fast Facts
- Director
- Alfred E. Green
- Screenplay & Story
- Brooke Hanlon, Rob Wagner, Julien Josephson
- Original Title
- It Must Be Love
- Country of Origin
- United States of America
- Spoken Languages
- No Language
- Runtime
- 1h 10m
- Production Studios
- John McCormick Productions, First National Pictures
Creative Leadership & Key Crew
Alfred E. Green
Brooke Hanlon, Rob Wagner, Julien Josephson
Department Leadership Roster
Rob Wagner
Writer
Alfred E. Green
Director
Production Stills & Gallery
Official cinematic photography and background stills for It Must Be Love.
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Frequently Asked Questions About It Must Be Love
Quick factual answers about cast, synopsis, director, box office, and release information.
What is It Must Be Love about?
Fernie Schmidt (Colleen Moore) lives with her parents in the rear of their delicatessen. The smells of the business - cheeses, sausages, garlic and pickled herrings - repulses Fernie, who dreams of leaving this environment and moving into a life that's more rarified. Her father, Pop Schmidt (Jean Hersholt) has plans for his daughter to marry Peter Halitovsky (Arthur Stone), a sausage salesman, but Fernie is repulsed by the idea. At a dance, Fernie meets Jack Dugan (Malcolm McGregor), who tells her that he is in stocks, a paper-counter, and she falls for him. Because of her rejection of her father's chosen candidate for matrimony, Pop puts Fernie out of the house.
Who directed It Must Be Love?
It Must Be Love was directed by Alfred E. Green.
Who stars in It Must Be Love?
The principal cast of It Must Be Love includes Colleen Moore, Jean Hersholt, Malcolm McGregor, Dorothy Seastrom, Mary O'Brien.
When was It Must Be Love released and how long is it?
It Must Be Love was released in 1926 with a total runtime of 1h 10m.