Fire! Hendrix
Synopsis
Commissioned by VideoGram International, Ltd., for a videodisc of music by Jimi Hendrix, Fire! uses the stylized visuals and pacing of a music video to critique the representational economies of sexuality and consumerism. Translating the psychedelic fervor of the Hendrix song into a contemporary visual vernacular, Birnbaum similarly recasts the lyrics' meaning. A young woman is the "protagonist" of a fragmented narrative in which Birnbaum re-frames images of American consumerism and commodities — fast food, cars, the exchange of money. Birnbaum calls attention to the woman's relation to the advertising image: she is consumed as she is consuming.
Release History & Theatrical Window
January 1, 1982
Wide Cinema Exhibition
Key Information & Fast Facts
- Director
- Dara Birnbaum
- Original Title
- Fire! Hendrix
- Spoken Languages
- English
- Runtime
- 3m
Creative Leadership & Key Crew
Dara Birnbaum
Department Leadership Roster
Dara Birnbaum
Director
Production Stills & Gallery
Official cinematic photography and background stills for Fire! Hendrix.
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Frequently Asked Questions About Fire! Hendrix
Quick factual answers about cast, synopsis, director, box office, and release information.
What is Fire! Hendrix about?
Commissioned by VideoGram International, Ltd., for a videodisc of music by Jimi Hendrix, Fire! uses the stylized visuals and pacing of a music video to critique the representational economies of sexuality and consumerism. Translating the psychedelic fervor of the Hendrix song into a contemporary visual vernacular, Birnbaum similarly recasts the lyrics' meaning. A young woman is the "protagonist" of a fragmented narrative in which Birnbaum re-frames images of American consumerism and commodities — fast food, cars, the exchange of money. Birnbaum calls attention to the woman's relation to the advertising image: she is consumed as she is consuming.
Who directed Fire! Hendrix?
Fire! Hendrix was directed by Dara Birnbaum.
Who stars in Fire! Hendrix?
The principal cast of Fire! Hendrix includes Not specified.
When was Fire! Hendrix released and how long is it?
Fire! Hendrix was released in the theatrical window with a total runtime of 3m.