The Merchants of Cool
“How businesses market to American teenagers, and the effect they have together on popular culture.”
Synopsis
A documentary on the marketing of pop culture to Teenagers.
Top Cast
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Douglas Rushkoff
Self
Christina Aguilera
Self
Greg Berlanti
Self
Jessica Biel
Self
Adam Carolla
Self
Fred Durst
Self
Malcolm Gladwell
Self
Carson Daly
Self
Lewis Goldstein
Self
Shaggy 2 Dope
Shaggy 2 Dope
Brian Graden
Self
Tom Green
Self (archive footage)
Jimmy Iovine
Self
Jimmy Kimmel
Self (archive footage)
Jamie Madrox
Self
Robert McChesney
Self
Mark Crispin Miller
Self
Monoxide Child
Self
Release History & Theatrical Window
February 27, 2001
Wide Cinema Exhibition
Key Information & Fast Facts
- Director
- Barak Goodman
- Screenplay & Story
- Rachel Dretzin
- Original Title
- The Merchants of Cool
- Country of Origin
- United States of America
- Spoken Languages
- English
- Runtime
- 55m
Creative Leadership & Key Crew
Barak Goodman
Rachel Dretzin
Buddy Squires
Ann Collins
Barak Goodman, Rachel Dretzin, Sam Bailey
Department Leadership Roster
Barak Goodman
Producer
Rachel Dretzin
Writer
Ann Collins
Editor
Barak Goodman
Director
Rachel Dretzin
Producer
Sam Bailey
Producer
Buddy Squires
Director of Photography
Age Classification & Content Advisories
Official viewer rating standards and content warnings across international classification boards.
G: General Audiences — All ages admitted. Nothing offensive for children.
International Certification Matrix
General Audiences — All ages admitted. Nothing offensive for children.
Production Stills & Gallery
Official cinematic photography and background stills for The Merchants of Cool.
Featured In Curated Collections
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Frequently Asked Questions About The Merchants of Cool
Quick factual answers about cast, synopsis, director, box office, and release information.
What is The Merchants of Cool about?
A documentary on the marketing of pop culture to Teenagers.
Who directed The Merchants of Cool?
The Merchants of Cool was directed by Barak Goodman.
Who stars in The Merchants of Cool?
The principal cast of The Merchants of Cool includes Douglas Rushkoff, Christina Aguilera, Greg Berlanti, Jessica Biel, Adam Carolla.
When was The Merchants of Cool released and how long is it?
The Merchants of Cool was released in 2001 with a total runtime of 55m.
What is the age rating and content advisory for The Merchants of Cool?
The Merchants of Cool holds official age classifications: US: G (General Audiences — All ages admitted. Nothing offensive for children.).