It Can't Last Forever
“HE PULLED THE WOOL OVER THE WHOLE WORLD'S EYES!...BUT HE NEVER FOOLED THIS HARD-BOILED BLONDE!”
Synopsis
Russ Matthews, a theatrical agent who is not above pulling off a hoax or two or more to further the career of his clients (and himself), and a newspaper gossip-columnist, Carol Wilson, get involved with gangsters when one of Larry's radio-program future-predicting cons gets out of hand.
Top Cast
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Ralph Bellamy
Russ Matthews
Betty Furness
Carol Wilson
Robert Armstrong
Al Tinker
Raymond Walburn
Dr. Fothergill
Thurston Hall
Fulton
Edward Pawley
Cronin
Wade Boteler
Police Captain Rorty
Charles Judels
Mr. Appadelius
Agnes Anderson
Fortune Teller
Harry Bernard
Stock Swindle Victim
George Chesebro
Studs
Nick Copeland
Announcer
Beatrice Curtis
Secretary
Harry Depp
Fight Spectator
Clyde Dilson
Louie
Frankie Dolan
Referee
Jack Dougherty
Cop
Paul Fix
Mikey
Release History & Theatrical Window
July 15, 1937
Wide Cinema Exhibition
Key Information & Fast Facts
- Director
- Hamilton MacFadden
- Screenplay & Story
- Lee Loeb, Harold Buchman
- Original Title
- It Can't Last Forever
- Country of Origin
- United States of America
- Spoken Languages
- English
- Runtime
- 1h 8m
- Production Studios
- Columbia Pictures
Creative Leadership & Key Crew
Hamilton MacFadden
Lee Loeb, Harold Buchman
Allen G. Siegler
Gene Milford
Department Leadership Roster
Hamilton MacFadden
Director
Gene Milford
Editor
Allen G. Siegler
Director of Photography
Lee Loeb
Screenplay
Harold Buchman
Screenplay
Production Stills & Gallery
Official cinematic photography and background stills for It Can't Last Forever.
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Frequently Asked Questions About It Can't Last Forever
Quick factual answers about cast, synopsis, director, box office, and release information.
What is It Can't Last Forever about?
Russ Matthews, a theatrical agent who is not above pulling off a hoax or two or more to further the career of his clients (and himself), and a newspaper gossip-columnist, Carol Wilson, get involved with gangsters when one of Larry's radio-program future-predicting cons gets out of hand.
Who directed It Can't Last Forever?
It Can't Last Forever was directed by Hamilton MacFadden.
Who stars in It Can't Last Forever?
The principal cast of It Can't Last Forever includes Ralph Bellamy, Betty Furness, Robert Armstrong, Raymond Walburn, Thurston Hall.
When was It Can't Last Forever released and how long is it?
It Can't Last Forever was released in 1937 with a total runtime of 1h 8m.