

The Horse in the Gray Flannel Suit
Synopsis
Frederick Bolton has to solve two problems. First, his boss has instructed him to come up with a reasonable campaign to promote a new product, a stomach pill named "Aspercel" - by tomorrow. The second problem is Fred's daugther, Helen. She is absolutely fond of horses, takes riding classes and has already had decent success in some competitions. Her biggest wish is to own a horse herself, a dream her father cannot afford at all. Now Fred tries to solve both problems at once by simply combining them: A horse named "Aspercel", ridden by his daugther should bring the name of the pill into the papers and make Helen happy, too. But there's still one more obstacle: Helen and Aspercel of course have to win a few prices to make this idea work...
Top Cast
Explore Star Directory →Release History & Theatrical Window
December 16, 1968
Wide Cinema Exhibition
Key Information & Fast Facts
- Director
- Norman Tokar
- Screenplay & Story
- Louis Pelletier, Eric S. Hatch
- Original Score
- George Bruns
- Original Title
- The Horse in the Gray Flannel Suit
- Country of Origin
- United States of America
- Spoken Languages
- English
- Runtime
- 1h 53m
- Production Studios
- Walt Disney Productions
Creative Leadership & Key Crew
Norman Tokar
Louis Pelletier, Eric S. Hatch
George Bruns
William E. Snyder
Robert Stafford
Winston Hibler
Department Leadership Roster
Norman Tokar
Director
Robert Stafford
Editor
Louis Pelletier
Writer
William E. Snyder
Director of Photography
Winston Hibler
Producer
George Bruns
Original Music Composer
Age Classification & Content Advisories
Official viewer rating standards and content warnings across international classification boards.
G: General Audiences — All ages admitted. Nothing offensive for children.
International Certification Matrix
General Audiences — All ages admitted. Nothing offensive for children.
Production Stills & Gallery
Official cinematic photography and background stills for The Horse in the Gray Flannel Suit.
Featured In Curated Collections
Editorial lists, community rankings, and cinematic collections featuring The Horse in the Gray Flannel Suit.
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Kurt Russell Portfolio - Movies
Curated master portfolio of movies starring Kurt Russell Portfolio - Movies. Updated frequently. Last updated August 30, 2026.
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Frequently Asked Questions About The Horse in the Gray Flannel Suit
Quick factual answers about cast, synopsis, director, box office, and release information.
What is The Horse in the Gray Flannel Suit about?
Frederick Bolton has to solve two problems. First, his boss has instructed him to come up with a reasonable campaign to promote a new product, a stomach pill named "Aspercel" - by tomorrow. The second problem is Fred's daugther, Helen. She is absolutely fond of horses, takes riding classes and has already had decent success in some competitions. Her biggest wish is to own a horse herself, a dream her father cannot afford at all. Now Fred tries to solve both problems at once by simply combining them: A horse named "Aspercel", ridden by his daugther should bring the name of the pill into the papers and make Helen happy, too. But there's still one more obstacle: Helen and Aspercel of course have to win a few prices to make this idea work...
Who directed The Horse in the Gray Flannel Suit?
The Horse in the Gray Flannel Suit was directed by Norman Tokar.
Who stars in The Horse in the Gray Flannel Suit?
The principal cast of The Horse in the Gray Flannel Suit includes Lloyd Bochner, Ellen Janov, Morey Amsterdam, Kurt Russell, Fred Clark.
When was The Horse in the Gray Flannel Suit released and how long is it?
The Horse in the Gray Flannel Suit was released in 1968 with a total runtime of 1h 53m.
Who composed the musical score for The Horse in the Gray Flannel Suit?
The original motion picture soundtrack for The Horse in the Gray Flannel Suit was composed by George Bruns.
Is The Horse in the Gray Flannel Suit based on a book or true story?
The Horse in the Gray Flannel Suit is adapted from the following source material: Novel: "Eric S. Hatch".
What is the age rating and content advisory for The Horse in the Gray Flannel Suit?
The Horse in the Gray Flannel Suit holds official age classifications: US: G (General Audiences — All ages admitted. Nothing offensive for children.).
