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Now poster
197312m

Now

Synopsis

Now takes on video's claims to immediacy and authenticity, as Benglis juxtaposes live performance with her own prerecorded image. The soundtrack features phrases such as "now!" and "start recording," commands that usually ground us in the present, but here serve to deepen the confusion between live signals and mediation. Repeated takes and acidic color processing heighten this challenge to video's power of "liveness."

Release History & Theatrical Window

Theatrical Premiere

January 1, 1973

Wide Cinema Exhibition

Key Information & Fast Facts

Director
Lynda Benglis
Original Title
Now
Spoken Languages
English
Runtime
12m

Creative Leadership & Key Crew

Director

Lynda Benglis

Department Leadership Roster

Lynda Benglis

Director

Official cinematic photography and background stills for Now.

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Frequently Asked Questions About Now

Quick factual answers about cast, synopsis, director, box office, and release information.

What is Now about?

Now takes on video's claims to immediacy and authenticity, as Benglis juxtaposes live performance with her own prerecorded image. The soundtrack features phrases such as "now!" and "start recording," commands that usually ground us in the present, but here serve to deepen the confusion between live signals and mediation. Repeated takes and acidic color processing heighten this challenge to video's power of "liveness."

Who directed Now?

Now was directed by Lynda Benglis.

Who stars in Now?

The principal cast of Now includes Lynda Benglis.

When was Now released and how long is it?

Now was released in 1973 with a total runtime of 12m.