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Blaxploitation

In American cinema, Blaxploitation is the film subgenre of action movie derived from the exploitation film genre in the early 1970s, consequent to the combined cultural momentum of the Black civil rights movement, the black power movement, and the Black Panther Party, political and sociological circumstances that facilitated Black artists reclaiming their power of the Representation of the Black ethnic identity in the arts. The term blaxploitation is a portmanteau of the words Black and exploitation, coined by Junius Griffin, president of the Beverly Hills–Hollywood branch of the NAACP in 1972. In criticizing the Hollywood portrayal of the multiracial society of the US, Griffin said that the blaxploitation genre was "proliferating offenses" to and against the Black community, by perpetuating racist stereotypes of inherent criminality.[8] After the cultural misrepresentation of Black people in the race films of the 1940s, the 1950s, and the 1960s, the Blaxploitation movie genre presented Black characters and Black communities as the protagonists and the places of the story, rather than as background or secondary characters in the story, such as the Magical negro or as the victims of criminals.[9] To counter the racist misrepresentations of Blackness in the American movie business, UCLA financially assisted Black students to attend film school. The cultural emergence of the Blaxploitation subgenre was facilitated by the Hollywood movie studios adopting a permissive system of film ratings in 1968.[10]

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