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A Vision for the Valley: The Untold Story of the Meewasin Logo poster
24/04/202650mCanada

A Vision for the Valley: The Untold Story of the Meewasin Logo

“How does a logo survive unchanged for nearly five decades?”

Synopsis

After noticing the Meewasin logo throughout Saskatoon, filmmaker Devon Rumpel set out to answer that question. A Vision for the Valley explores the rare longevity of a modernist logo and the ideas that brought it to life. The film traces the origins of the Meewasin Valley Authority before turning its focus to Vic Sotropa, the logo’s designer, whose largely under-the-radar career has had an outsized impact in Saskatchewan. What begins as an inquiry into graphic design expands into a broader reflection on legacy, place, and the enduring power of human vision.

Trailers, Teasers & Extra Featurettes

Official promotional previews, behind-the-scenes footage, and exclusive clips.

A Vision For The Valley: The Untold Story of the Meewasin Logo

Type: Clip • Published 2026-04-24

Key Information & Fast Facts

Director
Devon Rumpel
Screenplay & Story
Devon Rumpel
Original Title
A Vision for the Valley: The Untold Story of the Meewasin Logo
Country of Origin
Canada
Release Date
24/04/2026
Spoken Languages
English
Runtime
50m

Creative Leadership & Key Crew

Director

Devon Rumpel

Screenplay & Story

Devon Rumpel

Film Editing

Devon Rumpel

Department Leadership Roster

Devon Rumpel

Director

Devon Rumpel

Writer

Devon Rumpel

Editor

Age Classification & Content Advisories

Official viewer rating standards and content warnings across international classification boards.

International Certification Matrix

CanadaG

General — Suitable for all ages.

Official cinematic photography and background stills for A Vision for the Valley: The Untold Story of the Meewasin Logo.

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Frequently Asked Questions About A Vision for the Valley: The Untold Story of the Meewasin Logo

Quick factual answers about cast, synopsis, director, box office, and release information.

What is A Vision for the Valley: The Untold Story of the Meewasin Logo about?

After noticing the Meewasin logo throughout Saskatoon, filmmaker Devon Rumpel set out to answer that question. A Vision for the Valley explores the rare longevity of a modernist logo and the ideas that brought it to life. The film traces the origins of the Meewasin Valley Authority before turning its focus to Vic Sotropa, the logo’s designer, whose largely under-the-radar career has had an outsized impact in Saskatchewan. What begins as an inquiry into graphic design expands into a broader reflection on legacy, place, and the enduring power of human vision.

Who directed A Vision for the Valley: The Untold Story of the Meewasin Logo?

A Vision for the Valley: The Untold Story of the Meewasin Logo was directed by Devon Rumpel.

Who stars in A Vision for the Valley: The Untold Story of the Meewasin Logo?

The principal cast of A Vision for the Valley: The Untold Story of the Meewasin Logo includes Vic Sotropa, Devon Rumpel.

When was A Vision for the Valley: The Untold Story of the Meewasin Logo released and how long is it?

A Vision for the Valley: The Untold Story of the Meewasin Logo was released in 2026 with a total runtime of 50m.

What is the age rating and content advisory for A Vision for the Valley: The Untold Story of the Meewasin Logo?

A Vision for the Valley: The Untold Story of the Meewasin Logo holds official age classifications: CA: G (General — Suitable for all ages.).