The East Is Red, The West Is Bending
Synopsis
Rosler uses the format of a cooking demonstration (as in Semiotics of the Kitchen) to address cultural transaction--the meeting of Eastern and Western cultures. Reading directly from a West Bend Electric Wok instruction booklet, Rosler wryly comments upon the Oriental mystique conjured by the West Bend manufacturers, a mystique evoked and then "improved" upon through Western technology--i.e. non-stick surfaces and electric power. Drawing attention to the choice of the color red on the wok, Rosler, in typical deadpan fashion, raises the bogeyman of Communist China, holding up a pamphlet of Chairman Mao Tse-Tung and saying, "Remember this guy?"
Release History & Theatrical Window
February 8, 1977
Wide Cinema Exhibition
Key Information & Fast Facts
- Director
- Martha Rosler
- Original Title
- The East Is Red, The West Is Bending
- Spoken Languages
- English
- Runtime
- 20m
Creative Leadership & Key Crew
Martha Rosler
Department Leadership Roster
Martha Rosler
Director
Production Stills & Gallery
Official cinematic photography and background stills for The East Is Red, The West Is Bending.
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Frequently Asked Questions About The East Is Red, The West Is Bending
Quick factual answers about cast, synopsis, director, box office, and release information.
What is The East Is Red, The West Is Bending about?
Rosler uses the format of a cooking demonstration (as in Semiotics of the Kitchen) to address cultural transaction--the meeting of Eastern and Western cultures. Reading directly from a West Bend Electric Wok instruction booklet, Rosler wryly comments upon the Oriental mystique conjured by the West Bend manufacturers, a mystique evoked and then "improved" upon through Western technology--i.e. non-stick surfaces and electric power. Drawing attention to the choice of the color red on the wok, Rosler, in typical deadpan fashion, raises the bogeyman of Communist China, holding up a pamphlet of Chairman Mao Tse-Tung and saying, "Remember this guy?"
Who directed The East Is Red, The West Is Bending?
The East Is Red, The West Is Bending was directed by Martha Rosler.
Who stars in The East Is Red, The West Is Bending?
The principal cast of The East Is Red, The West Is Bending includes Not specified.
When was The East Is Red, The West Is Bending released and how long is it?
The East Is Red, The West Is Bending was released in 1977 with a total runtime of 20m.