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0% Down poster
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0% Down

Synopsis

Meckseper's parodic high-octane video 0% Down (2008) engages the politics of consumerism that undeniably extend to the automotive industry. Meckseper edited the most militaristic and aggressive sequences of campaigns produced by various manufacturers—including Ford, Saab, Mazda, Toyota, Mercedes, and Chevrolet—into a six-minute, black-and-white montage. Boyd Rice’s industrial noise anthem “Total War" accompanies the imagery. As a male voice shouts, “Do you want? Yes you want…Total War!” seemingly indestructible cars are glorified in implausible scenarios. A military aircraft morphs into an SUV, a truck drives through swinging metal beams in a rock quarry, and a sedan plays chicken with a fighter jet. While similar types of commercials run daily on American television sets, when grouped together in 0% Down, they appear absurd. - UTexas

Release History & Theatrical Window

4K UHD / Blu-ray Debut

January 1, 2008

Physical Home Media

Key Information & Fast Facts

Director
Josephine Meckseper
Original Score
Boyd Rice
Original Title
0% Down
Spoken Languages
English
Runtime
6m

Creative Leadership & Key Crew

Director

Josephine Meckseper

Original Score & Music

Boyd Rice

Department Leadership Roster

Josephine Meckseper

Director

Official cinematic photography and background stills for 0% Down.

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Frequently Asked Questions About 0% Down

Quick factual answers about cast, synopsis, director, box office, and release information.

What is 0% Down about?

Meckseper's parodic high-octane video 0% Down (2008) engages the politics of consumerism that undeniably extend to the automotive industry. Meckseper edited the most militaristic and aggressive sequences of campaigns produced by various manufacturers—including Ford, Saab, Mazda, Toyota, Mercedes, and Chevrolet—into a six-minute, black-and-white montage. Boyd Rice’s industrial noise anthem “Total War" accompanies the imagery. As a male voice shouts, “Do you want? Yes you want…Total War!” seemingly indestructible cars are glorified in implausible scenarios. A military aircraft morphs into an SUV, a truck drives through swinging metal beams in a rock quarry, and a sedan plays chicken with a fighter jet. While similar types of commercials run daily on American television sets, when grouped together in 0% Down, they appear absurd. - UTexas

Who directed 0% Down?

0% Down was directed by Josephine Meckseper.

Who stars in 0% Down?

The principal cast of 0% Down includes Not specified.

When was 0% Down released and how long is it?

0% Down was released in 2008 with a total runtime of 6m.

Who composed the musical score for 0% Down?

The original motion picture soundtrack for 0% Down was composed by Boyd Rice.