
0% Down
Synopsis
Meckseper's parodic high-octane video 0% Down (2008) engages the politics of consumerism that undeniably extend to the automotive industry. Meckseper edited the most militaristic and aggressive sequences of campaigns produced by various manufacturers—including Ford, Saab, Mazda, Toyota, Mercedes, and Chevrolet—into a six-minute, black-and-white montage. Boyd Rice’s industrial noise anthem “Total War" accompanies the imagery. As a male voice shouts, “Do you want? Yes you want…Total War!” seemingly indestructible cars are glorified in implausible scenarios. A military aircraft morphs into an SUV, a truck drives through swinging metal beams in a rock quarry, and a sedan plays chicken with a fighter jet. While similar types of commercials run daily on American television sets, when grouped together in 0% Down, they appear absurd. - UTexas
Release History & Theatrical Window
January 1, 2008
Physical Home Media
Key Information & Fast Facts
- Director
- Josephine Meckseper
- Original Score
- Boyd Rice
- Original Title
- 0% Down
- Spoken Languages
- English
- Runtime
- 6m
Creative Leadership & Key Crew
Josephine Meckseper
Boyd Rice
Department Leadership Roster
Josephine Meckseper
Director
Production Stills & Gallery
Official cinematic photography and background stills for 0% Down.
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Frequently Asked Questions About 0% Down
Quick factual answers about cast, synopsis, director, box office, and release information.
What is 0% Down about?
Meckseper's parodic high-octane video 0% Down (2008) engages the politics of consumerism that undeniably extend to the automotive industry. Meckseper edited the most militaristic and aggressive sequences of campaigns produced by various manufacturers—including Ford, Saab, Mazda, Toyota, Mercedes, and Chevrolet—into a six-minute, black-and-white montage. Boyd Rice’s industrial noise anthem “Total War" accompanies the imagery. As a male voice shouts, “Do you want? Yes you want…Total War!” seemingly indestructible cars are glorified in implausible scenarios. A military aircraft morphs into an SUV, a truck drives through swinging metal beams in a rock quarry, and a sedan plays chicken with a fighter jet. While similar types of commercials run daily on American television sets, when grouped together in 0% Down, they appear absurd. - UTexas
Who directed 0% Down?
0% Down was directed by Josephine Meckseper.
Who stars in 0% Down?
The principal cast of 0% Down includes Not specified.
When was 0% Down released and how long is it?
0% Down was released in 2008 with a total runtime of 6m.
Who composed the musical score for 0% Down?
The original motion picture soundtrack for 0% Down was composed by Boyd Rice.
