Keeping It Up: The Story of Viagra
Synopsis
25 years ago, Viagra kickstarted the second sexual revolution and a controversy unlike any drug before it. Following trials in 1992 for a compound believed to alleviate symptoms for angina, Pfizer’s first in-patient trial for the drug, then known as UK92480, begin in Merthyr Tydfil, south Wales. It isn’t long before volunteer patients report having unexpected erections - fast forward ten years and word of the adverse side effect has travelled from Wales to New York resulting in Viagra’s first release in 1998 with orders soon exceeding predictions. What follows is the big story of the little blue pill.
Key Information & Fast Facts
- Director
- Stephen Bennett
- Original Title
- Keeping It Up: The Story of Viagra
- Country of Origin
- United Kingdom
- Release Date
- 08/12/2023
- Spoken Languages
- English
- Runtime
- 1h 29m
- Production Studios
- Two Rivers Media, BBC, Screen Scotland
Creative Leadership & Key Crew
Stephen Bennett
David Mckinlay, Catrin Rowlands, Alan Clements
Department Leadership Roster
David Mckinlay
Producer
Catrin Rowlands
Producer
Stephen Bennett
Director
Age Classification & Content Advisories
Official viewer rating standards and content warnings across international classification boards.
International Certification Matrix
Interdit aux moins de 12 ans — 12+ only.
Production Stills & Gallery
Official cinematic photography and background stills for Keeping It Up: The Story of Viagra.
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Frequently Asked Questions About Keeping It Up: The Story of Viagra
Quick factual answers about cast, synopsis, director, box office, and release information.
What is Keeping It Up: The Story of Viagra about?
25 years ago, Viagra kickstarted the second sexual revolution and a controversy unlike any drug before it. Following trials in 1992 for a compound believed to alleviate symptoms for angina, Pfizer’s first in-patient trial for the drug, then known as UK92480, begin in Merthyr Tydfil, south Wales. It isn’t long before volunteer patients report having unexpected erections - fast forward ten years and word of the adverse side effect has travelled from Wales to New York resulting in Viagra’s first release in 1998 with orders soon exceeding predictions. What follows is the big story of the little blue pill.
Who directed Keeping It Up: The Story of Viagra?
Keeping It Up: The Story of Viagra was directed by Stephen Bennett.
Who stars in Keeping It Up: The Story of Viagra?
The principal cast of Keeping It Up: The Story of Viagra includes Not specified.
When was Keeping It Up: The Story of Viagra released and how long is it?
Keeping It Up: The Story of Viagra was released in 2023 with a total runtime of 1h 29m.
What is the age rating and content advisory for Keeping It Up: The Story of Viagra?
Keeping It Up: The Story of Viagra holds official age classifications: FR: 12 (Interdit aux moins de 12 ans — 12+ only.).